The more you get noticed the more your brand develops. But making an online presence may take a long time and can become a tedious process. To simplify it we will guide you to create a digital marketing plan in six steps.
\ 1. USP of your brand
Once you define what is unique about your business, it will be easier to sell the idea to your audience. It is important for you to know what it is that makes you stand out, or create USPs to make a better impression on your audience. This will help them sieve through the competition and make them feel more confident about choosing you.
USP could be based on your values. For example, Earthly sells organic soaps, for every soap someone purchases, Earthly donates one to someone in need. This is a strong USP that motivates people to purchase.
- Define your target audience
This target audience should represent the traits of people most likely to buy your products or services. Think of them in terms of location, age, income, job, hobbies and interests. If you are a brand that sells clothes for women, the way you target a woman of a younger age would be different than one who is married with kids. By defining the personality of your audience you will be able to spread the most relevant message.
Choose your platform
\ Once you know your objective, the next step is to choose the channel or platform which will help you achieve it. Google, Facebook, Instagram, Youtube, Linkedin, Snapchat, and Apple search are just a few to name. The different methods available on these platforms are various - SEO (Search engine optimization), PPC (Pay-per-click) advertising, email marketing, social media marketing, and influencer marketing.
- Determine the objective
To gauge if your digital marketing campaign is effective, you need to set goals. For instance, your objective is to increase conversions, one of the steps to that goal would be to gain XX new subscribers. Your goals need to be specific, measurable, and relevant. Having a number in mind for the subscribers in a set time period will help in measuring success. Your objective could be engagement, calls, or leads, depending on the kind of product/service you plan to sell.
- Decide your budget
\ You can allocate your budget better for the services you need if you have set a budget before starting your journey. You will be able to balance it across different channels, keeping in mind what you need to invest for the results you are looking to achieve. You might allocate $200 for a PPC campaign, but the results you get will be different from someone who has invested $500 in a similar PPC campaign. Having a budget will help you design an effective plan.
- Measure data and optimise
\ Understanding results data is critical in determining if your digital marketing strategy is successful. Use KPIs to monitor and verify your campaign’s impact. If you are not meeting your KPIs or goals, it is time to make changes to your campaigns to reach your customers.
With these six steps, you can start your online journey to reach more people. It will help you get more leads, and conversions, and reach a bigger audience.