Based on your target audience you will prioritize the platforms you need to be posting on. For B2B, you are likely to use LinkedIn, for Gen Z, you might opt for video-centric platforms like TikTok, Instagram, and Snapchat since youth spend more time on videos.
To ease the stress of managing several social media accounts, we recommend scheduling content, creating engaging social media visuals aligned with quality and size requirements for each platform, performance measurement, etc.. A social media management strategy will help you free up time to engage with your audience in real time, answer DMs, monitor the web for your mentions, look for competitors, and simplify the content creation process. Though it sounds daunting it could be your ticket to turning social media into a revenue-generating machine. To help you save time managing these accounts, create content to support your business goals, and to know if you are making headway, best to have a social strategy.
Choose an efficient Social Media Management and Publication Tool
Make your life easy by signing up for one of many sophisticated tools that can help you plan out content across multiple platforms. These tools should be able to create, schedule, and reschedule content as needed. You can always add in last-minute events.
Plan a month’s calendar
In the last week of each month it would be good to plan out your posts for the next thirty days. You can always edit it, adding or deleting content but have a pipeline of good content. This will give you time to work on the content, photos, videos, and copy.
Database of content
Creating content in advance that can be uploaded anytime to fill in the gaps is a wise decision. They could be infographics, general product promos, testimonials, etc. or you could boost up popular old posts.
Keep it mixed
A balanced portfolio of posts ranging from plain texts, images, gifs, and videos to live broadcasts will keep your audience engaged. Use more than one platform. Let’s take a look at the kind of posts users like to see on some of their favorite channels:
Instagram: Tagged product posts, and videos with users browsing through stories every day.
Facebook: Users avoid text posts and prefer to watch videos
Twitter: Images and gifs stand out
LinkedIn: Images and videos
Understand the platform, the specs it requires, hashtags, and best practices.
Track social engagement and activity
Unlike scheduled posts, reacting to engagement isn’t something that can be completely pre-planned, and being active and available is important for better results. However, handling engagement and activity from multiple platforms and accounts can be chaotic and can lead to misses and overlaps. You do not want to miss out on any engagement, mention, or query. Parallelly, it would be good to analyze the metrics available on these platforms to see how you are performing.
Having relevant, interesting posts depending on your business will help cultivate a relationship with your audience. It could be as simple as sharing tips on how to use your products, care of them, or troubleshooting tips.
It might seem easy when you see everyone around you doing social media marketing, but it requires strategizing just like any other form of marketing. Make that good impression on your audience and keep them coming back for more.