Feeling left out? Experiencing FOMO of not having an online presence? Not sure where to begin - work on your website, social media page, go for SEO or PPC ads? Settle down with that cup of tea, we are here to guide you in the right direction. We have compiled a comprehensive checklist for all that you would need to set up a strong digital marketing strategy.
Visiting a website that takes ages to load, has unappealing colours, or is unresponsive when you click can be frustrating. A good website is the backbone for all your marketing, making it robust is crucial.
- Is it responsive?
- Easy to navigate
- Your social icons and call to action buttons are visible on the page
- Your about us page gives clear picture of who you are
- Is it optimized for search engines and mobile
- Do you have a GA or any analytical tool set up to understand user journey
You have to get your brand right. Understand your brand guidelines - brand logo, colour palette, typography, bank of images, tone of voice, and keep it consistent.
Crisp Social messaging
Ensure you have a complete and consistent profile across channels. Your handles need not be the same across channels, but surely similar. Use generic, high-reach hashtags as per the channel. Tag relevant people, influencers, organisations to increase awareness about your company. Have a content strategy and a calendar of posts for each platform, Same post might not work across all platforms, so plan accordingly. Only promotional content won’t crack the egg, share informative, entertaining posts too. Lastly, monitor what’s working and where you can improve.
Content that hits the mark
Have a wide repository of content, ranging from one-liners to blogs. Don’t just go with promotional content, include educational, inspirational, and funny words. It is important to include keywords in all you write. Lastly, proofread to check if it is well-written and error-free.
Conversions through paid ads
Pay-per-click ads can appear on your audience’s stream as soon as you launch a campaign when compared to SEO which takes time. To begin, you will need to set up your google ads account, have a list of keywords, an idea of target users, a landing page, a budget, and a team who can create the ads. Once you have these in place, with a focus on KPIs, and an understanding of metrics you are set to succeed.
SEO should hit the bull’s eye
Compile a list of keywords to use throughout your website content, social media, blogs, and paid ads. Do a health check on titles, tags, meta descriptions, and backlinks. Keep up to date with Google ads guidelines, and adjust your performance accordingly to perform the best in online search results.
Emails that don’t end up in trash
Email marketing helps you reach your audience directly, and one-on-one, helping you build brand loyalty. Ensure that it is seen on both mobile and desktop as intended. Learn about bounce rates, open rates, click-through rates, and industry benchmarks on those metrics to get better results.