Broadly categorised, paid advertising platforms can be divided into paid search, paid social, or another type of digital ads (native and display). Read on through the options, choose a few, and if you are having difficulties, Bizgain has you covered. We will understand your business and help you decide.

What are the trends that are doing the rounds?

The market now revolves around the internet where people make decisions to buy new products. In order to make your brand stand out, making an online presence is a must.

Having a website for your business is important, but it can be expensive to build one and maintain it. If you are a small business and do not have the budgets to set up one, do not despair, you can still promote your business online by using free platforms.

To find the worth we need to understand the differences between organic and paid social media marketing.

We've all seen the omnipresent # sign in front of social media posts. You may think that it’s just a trendy sign, but it has a whole other objective as to why and how we use it.

In this post, let us try to understand what would be an effective budget for your business on Google ads to run your campaigns successfully.

Planning, creating, posting, and then analyzing content across different social platforms your brand works with is social media management. It is one of the most effective ways to build brand awareness. Understanding your target customer, the platforms of their choice, what clicks for them is a key part of social media strategy.

Instagram is a highly targeted social networking service for new brands to build a loyal audience that will help you to grow your business. Building your brand on Instagram could be a difficult task.

When you bring on a freelancer to help you with Social Media Marketing for your brand it is more like bringing in an extra set of hands. In contrast, when you partner with an agency, you bring in a team with a whole lot of experience to leverage with.

If you are new to online advertising and confused which platform to use - Facebook or Google, look no further. We have all the significant points you need to know to give you that head start.

Since 2007, the advent of smartphones, increasing number of businesses have made a shift from traditional forms of advertising in favour of digital, but still traditional is here to stay.

We all know Facebook gets you the eyeballs with a variety of targeting options that helps you reach the right audience who are genuinely interested in your product or services. We have summed up all that Facebook has to offer from an advertiser's perspective.

In this age of online marketing, Facebook has become an integral part of paid advertisement.

Feeling left out? Experiencing FOMO of not having an online presence? Not sure where to begin - work on your website, social media page, go for SEO or PPC ads? Settle down with that cup of tea, we are here to guide you in the right direction. We have compiled a comprehensive checklist for all that you would need to set up a strong digital marketing strategy.