What are the trends that are doing the rounds?

We've all seen the omnipresent # sign in front of social media posts. You may think that it’s just a trendy sign, but it has a whole other objective as to why and how we use it.

Planning, creating, posting, and then analyzing content across different social platforms your brand works with is social media management. It is one of the most effective ways to build brand awareness. Understanding your target customer, the platforms of their choice, what clicks for them is a key part of social media strategy.

When you bring on a freelancer to help you with Social Media Marketing for your brand it is more like bringing in an extra set of hands. In contrast, when you partner with an agency, you bring in a team with a whole lot of experience to leverage with.